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Interim

Marketing

Management

Who subscribes?

I support the following with their ambitions:

  • CEOs and senior leaders

  • In-house marketing teams 

  • Marketing agencies and recruiters 

  • Start-ups and sole traders

  • Clients on Bark, Fiverr, and Upwork

"Will has helped with e-marketing, brochures, videos, web management & analytics and the launch of a new eCommerce website. He develops an excellent understanding of a company. I’m very pleased with Will’s work and I would recommend his services to all brands who seek an engaging, creative and consistent marketing partner."

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Dennis Murphy, Cambridge Digital Technology

Photo of Will Selby, The Marketing Sub
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Services​

Flexible delivery. I can report to business owners, senior leaders, sales directors or be deployed as an overflow of the existing in-house marketing team, receiving briefs from marketing managers, coordinators and executives.

Adhoc Tasks and Projects

Managed Marketing Services

Contract and Interim Cover

Take the load off or get things off the list.

 

I deliver the following:

  • Blog articles

  • Campaign emails

  • Social media posts

  • Website pages

  • Batches of images

  • Copywriting tasks

  • Video edits/animation

  • Market research​

  • Brand/PR reviews

  • Product datasheets

  • SEO audits

  • White papers

  • Lead magnets

  • System setup

Subscribe to my discipline and expertise. ​

 

I can manage the following:

  • ​Email marketing

  • Social media marketing

  • Content marketing​

  • PPC/Google Ads

  • Website management

  • Telemarketing

  • HubSpot nurturing

  • SEO management 

  • CRO management

  • Virtual assistance

  • Webinar management

You can purchase these in day blocks on a weekly, monthly or annual basis.

Slotting in whilst you recruit or to cover maternity and sickness.

 

I can provide cover for:

  • Marketing Manager

  • Digital Marketing Manager 

  • Digital Marketing Executive

  • Telemarketer

  • Junior Graphic Designer 

  • Webmaster

  • Video Editor

  • Social Media Manager

  • Virtual Personal Assistant

  • Project Manager

  • Copywriter

​I work with the final handover in mind. I can also provide training and mentoring for new recruits.

Approach

The organised side of business

Start-1-2-3-Repeat-End

Start

Review data first.

‘Benchmarketing’. Let’s look at the company’s current status across its digital marketing channels. This also enables you to assess the value I add to the business from start to end. 

01

Complete weekly/monthly activity

Industrial scale output for B2B and eCommerce. The creation and continuous improvement of ad copy, keywords, backlinks, blogs, emails, website pages, social channels and more… 

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02

Review data again.

Analysis of the original data set, including email interactions, channel engagements, keyword ranking and PPC ROI. ​We'll create a dashboard for an overview. 

03

Plan improvements.

Asking critical questions of the activity such as "How could content be improved?", "How can I be more productive?" and "What other strategies could I consider?"​ Back to step 01.

End

Handover. 

Specific to Managed Services and Absence & Vacancy Cover.

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​Full detailed handover for new recruit and overlap for training and mentoring if required. ​

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